consumer needs research

Innovation Quadrant

Innovation Quadrant


Groundbreaking Products Start With Research

We place great value on unlocking consumer insights — analysing the behaviours and attitudes of potential customers that helps us identify unmet needs — solutions that consumers never have imagined could exist.  

We believe that at every step of the customer's journey, there are scenarios that merits close attention. What can be done better? What features are missing? What would the consumer want to change only if they were able to change it?


In innovation and design, our task is essentially to notice things that normally go unnoticed. This observation leads to important insights from which solutions be found. A collection of excellent solutions in turn become innovations.

Phenomena Design Research has over 20 years of design and needs research experience in all major markets around the world, allowing us to question prevailing assumptions in order to deliver the best design solution we can.